Volkswagen creates the Jetta brand for the Chinese market
- The Chinese market accounts for 39% of the Volkswagen Group's worldwide sales, or more than 4 million units last year, the same number as its sales in Europe. The Volkswagen group remains the leader in these two major markets.
- It is crucial for the manufacturer to consolidate its leading position on the Chinese market, which is starting to run out of steam and will gradually switch to electricity at the request of the Chinese government. The Volkswagen group, which, like all other automakers, is subject to the quotas imposed by the Chinese government, must sell an equivalent of 10% of its models in 2018 in hybrid or electric versions. That is why last year the Volkswagen group created the SOL brand, which will be dedicated to hybrid and electric cars sold on Chinese soil.
- In 2019, the German manufacturer created a new brand, JETTA, again for the Chinese market, but this time to reach the less motorized regions of China. The manufacturer believes that the future of the Chinese market is being determined in these under-powered regions. JETTA will therefore be a low-cost brand, whose models will be manufactured by its Chinese partner FAW in Chengdu. The name JETTA was chosen because, according to the manufacturer, it is one of the most well known models on the market since its introduction in the early 1990s. This move is reminiscent of PSA's strategy, which recently created the Fukang brand for the Chinese market, Fukang being the name of one of the group's most popular models in China.
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