The Dodge Ram overtook the Chevrolet Silverado in the first quarter of 2019
- In the first half of 2019, for the first time, the Ram brand (formerly the pick-up division of the Dodge brand owned by the FCA group) surpassed the GM group's Chevrolet brand in the US heavy truck segment.
- The Ram pickup, renewed in 2018, sold 120,000 units in the first three months of 2019, while the Chevrolet Silverado, also renewed in 2018, did not exceed 115,000 units. In recent years, Dodge Ram sales had moved closer to Chevrolet Silverado sales in the U.S. market, demonstrating that the Ram could exceed it at some point. However, the gap between the two models remains small.
- Inovev will observe the US big pickup market in the coming months to see if the Ram will be able to outperform the Silverado over the long term.
- This heavy truck market represents more than 2.3 million vehicles per year (out of a total of 17.5 million vehicles of all categories combined) and it is the Ford F-Series that has traditionally and largely dominated this market for many years, exceeding 900,000 annual units in its best years.
- These three vehicles have been leading the American market for all vehicles since the 1980s.
- In 2018, 909,330 Ford F-Series, 585,581 Chevrolet Silverado and 536,980 Dodge Ram were sold. These three models are ahead of the GMC Sierra (219,554 units) and Toyota Tundra (118,258 units) in their category.
Contact us: info@inovev.com