Nissan will not produce more than 5 million vehicles in 2019
- The Nissan group, which includes the Nissan, Infiniti and Datsun brands ,and is part of the Renault-Nissan group, has experienced a significant drop in sales in most countries over the past few months. Among its largest markets, Nissan fell by 12.1% in the United States (30% of sales) in the first quarter of 2019 compared to the first quarter of 2018, by 9.6% in Japan (15% of sales), -25.1% in Europe (11% of sales) and -10.9% in Mexico (6% of sales).
- Nissan saves the day in China (22% of its sales) where its sales grew by 6.1% and in Russia (2% of its sales) where they grew by 4.9%. In total, however, the Nissan group's sales fell by 11.5% in the first quarter of 2019.
- At this rate, it should not sell more than 5 million vehicles over the year as a whole, compared to 5.65 million in 2018 and 5.82 million in 2017. The drop in sales is therefore severe and the Renault-Nissan group could fall back to third place worldwide. Nissan's sales decline actually dates back to the summer of 2018. Inovev believes that the non-replacement of the Juke (whose origins date back to 2010), the Note, the Pulsar, as well as lesser success than expected, of the Micra and of Infiniti, have handicapped the manufacturer in Europe, at the very moment when the automotive market was turning around. It is likely that in 2019 Renault's sales volumes will be brought closer to those of Nissan, which should give a new look to the Renault-Nissan group.
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