Inovev forecasts 150,000 new Ford Puma per year
- While having decided to reduce its exposure in Europe, the Ford group intends to refocus on vehicles with high sales and profitability potential, such as SUVs. That's why, just a few months after the presentation of the Kuga (C segment SUV), Ford unveils the Puma (B segment SUV), which will quickly condemn the Ecosport (which was launched in 2012). On sale as of September 2019, the Puma, (named after a former Ford B-segment coupé), shares its platform with the Fiesta sedan (B-segment), just as the Kuga shares its platform with the Focus sedan (C-segment).
- The launch of the Puma will take place a few months before the production stop of Ford Mondeo, Galaxy and S-Max, whose low sales volumes no longer justify continuing production. It will also coincide with the discontinuation of the Ford Ka, and will follow that of the Ford C-Max and Grand C-Max by a few months.
- From 2020, Ford will produce in Europe Ford Puma, Kuga, Fiesta and Focus for sedans, as well as utilities Transit, Transit Custom and Transit Courrier will continue on their side to be produced and marketed in Europe.
- The Puma, 4.19m long (11cm longer than the Fiesta and 9cm longer than the Ecosport), competes with B-segment SUVs such as the Renault Captur, Peugeot 2008, Citroën C3 Aircross, Opel Crossland, Opel Mokka, Fiat 500X, VW T-Cross, VW T-Roc, Seat Arona or Skoda Kamiq. It is equipped with the most powerful engines of the Fiesta, namely the 3 cylinder 1.0l Eco-Boost petrol engine, developing 125 hp or 155 hp, accompanied by a light hybridisation (48V starter-alternator). A 120 hp 1.5l 4-cylinder diesel engine will complete the range in 2020. No electric version is planned. The Puma will be manufactured at the Craiova site in Romania, alongside the Ecosport, and will be produced later in Brazil and India. Inovev forecasts a volume of 150,000 units per year in Europe.
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