Inovev forecasts 75,000 new Audi Q3 Sportback per year
- Audi (Volkswagen Group's premium division) unveiled the coupé version of the SUV Q3. This new C-segment SUV with a receding line could have been called Q4 (like the Q8 which is a coupe version of the Q7), but the manufacturer preferred to call it Q3 Sportback. This suggests that there will be new Sportback versions derived from the SUVs Q1 and Q5, and, why not, Q7. This name also leaves room for a future Q4, which will not be a Q3 coupe, but a brand new SUV with dimensions close to a Q3.
- The new Audi Q3 Sportback is positioned by the manufacturer as a rival of the BMW X2 and Mercedes GLA, while the standard Q3 is rather considered as a rival of the BMW X1 and Mercedes GLB. It uses the most powerful engines of the Q3.
- While the Audi Q3 achieved nearly 170,000 sales worldwide in 2018, and Inovev expects 150,000 sales in Europe alone over the next three years, the more expensive Q3 Sportback will probably not exceed 75,000 annual units in Europe.
- For China, the success of this vehicle is not certain, because on the one hand the competition from SUVs is much more intense than in Europe, and on the other hand nobody knows when the Chinese market will rebound (it is down 14% in the first half of 2019) and how strong this recovery will be.
- The Q3 Sportback will initially be produced at the Hungarian Gyor site, alongside the standard Q3. Inovev expects 75,000 annual sales of the Q3 Sportback.
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