GM 2020-2023 Product Plan for North America
- The GM group, which became the world's fourth largest automaker after remaining the world leader for several decades until 2004, plans to launch around 20 new models during the 2020-2023 period.
- Already, 2019 was a year of innovation, with the Cadillac CT4 and CT5 sedans, the Chevrolet Corvette coupe and the Cadillac XT4 and XT6 SUVs. The year 2019 was therefore above all a year favouring Cadillac, the group's luxury brand. In terms of volumes, one should therefore not expect 2019 to generate significant quantities, but GM has planned to launch new products with higher sales volumes from 2020 onwards.
- The Buick Enclave, Chevrolet Equinox and Traverse SUVs, GMC Terrain as well as the Chevrolet Silverado and GMC Sierra pickup trucks will be restyled next year, which could enable the Silverado to gain market share from the Dodge Ram. GM has also planned the 2020 renewal of the Buick Encore and Cadillac Escalade, which have consistently achieved respectable sales volumes. In 2021, GM plans to renew the Buick Envision and Cadillac XT5 SUVs, as well as launch an SUV variant of the electric Chevrolet Bolt. The new Buick Envision could be repatriated to the United States (it is currently imported from China). In 2022 and 2023, GM will renew the Chevrolet Equinox, GMC Acadia and GMC Terrain SUVs as well as the Chevrolet Colorado and GMC Canyon pickup trucks. It is surprising that GM is abandoning the sedan category (only the Malibu will benefit from a restyling in 2022) when this category still represents 30% of the US market.
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