Inovev forecast 5,000 units per year for the new Peugeot Landtrek pickup
- The PSA group had announced in 2017 that it would launch in 2020 a one ton pick-up produced in China in partnership with the Chinese carmaker Changan. PSA is already associated with this local carmaker for the production of DS brand models.
- Since that date, Changan has stopped the production of the DS models, due a too low demand. However, the project of the pick-up based on a Changan model remained, so that the PSA group unveils recently a pickup, named Landtrek. This one ton pick-up is planned to be exported worldwide and to compete with the Nissan Navara, Ford Ranger, Toyota Hilux, Isuzu D-Max, Mitsubishi L200 and VW Amarok. PSA has also another pickup in its product portfolio, the Rich, developed by Dongfeng and produced in low series in Tunisia.
- The launch of the Landtrek matches with Mercedes’s decision to drop its Nissan Navara-based X-Class model (21,000 sales in three years, or 7,000 a year). Renault may also follow Mercedes in this direction because its Alaskan, also based on the Nissan Navara, has not exceeded 8,000 sales in three years.
- The decision to sell a mid-range pickup therefore proved to be risky for the PSA group, as this market is at the same time small in Europe, hyper competitive in North America and very concentrated. Indeed, the carmakers operating on this segment are a few numbers and have a long history, which makes them legitimate.
- Note: this analysis and the related forecast have been constructed before the COVID-19 crisis.
The objective is to provide objective information regarding the activities of carmakers
The objective is to provide objective information regarding the activities of carmakers
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