Sales of luxury brands boosted by SUVs
- The luxury brands in 2020 are predominantly British and Italian. France, Germany and the United States have deserted this market, Japan and China have never really joined.
- Eight luxury brands represent 0.1% of the global automotive production, or nearly 75,000 units in 2019, broken down as follows: Maserati: 25,965 units, Bentley: 11,006 units, Ferrari: 10,131 units, Lamborghini: 8,205 units , Aston-Martin: 5,809 units, McLaren: 5,645 units, Rolls-Royce: 5,152 units, Lotus: 1,844 units.
- Porsche is an exception, due to its volumes (nearly 280,000 units in 2019), the German brand is almost a Premium carmaker, but the positioning of its products (and price) is situated well above the classic Premium brands, such as Mercedes, Audi, BMW or Volvo. That’s why we’re not including it in this ranking.
- What strikes the observer at first glance is that low-volume luxury brands have boosted their business with the sudden and late arrival of SUVs in their line-up.
- The Urus SUV of Lamborghini already represents more than half of the brand sales (5,000 units in 2019 out of 8,205 cars in total); the Bentley Bentayga and Rolls-Royce Cullinan SUVs represent a good part of the sales of both brands. At Maserati, the Levante SUV generates more than half of the brand's sales. As for Aston-Martin, production of its DBX SUV has just started in a brand new factory designed for this model. Ferrari, McLaren and Lotus are still reluctant to SUV, but for how long?
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