The South African market (PC + LUV) shrank by 29.7% in 2020
- The South African automotive market for light vehicles (passenger cars – PCs and light utility vehicles - LUVs) fell by 29.7% in 2020. The registrations volume fell below the lowest level of the decade, meaning below the 2009 and 2010 levels, at the worst time of the financial crisis. It is true that since 2014, the South African market has continuously decreased in volume, dropping from 600,000 units in 2014 to 500,000 in 2019, and the Covid-19 crisis has only amplified the phenomenon as 2020 ended with a volume of 350,000 units.
- SUVs represented 27% of the South African market in 2020, compared to 24% in 2019. Pick-ups represent almost as much sales as SUVs, with 23% market share in 2020 compared to 22% in 2019. Totally, SUVs and pickups represent 50% of the South African market in 2020 against 47% in 2019, which is a proportion close to what we can see on the North American and Australian markets.
- By carmaker, the Toyota group remains the leader of the South African market (in particular thanks to its Hilux pick-up, one of the best-selling pick-ups on the African region), with 23.7% of the market share, despite a 30.7% drop in registrations. Next are the Volkswagen groups (17.9% market share; -28.8%), Renault-Nissan (11.2% market share; -44.4%), Hyundai-Kia (10.5% market share; -19%) and Ford (9.3% market share; -30.7%). The GM group has completely disappeared from the South African market, as it has disappeared from the Australian and New Zealand markets.
Contact us: info@inovev.com