Tesla became the first Premium brand in the USA in 2022
- The Californian carmaker Tesla has gradually succeeded in becoming not only the leader of the US market for battery electric cars but also the leader of the US market for Premium cars. Tesla sold 484,351 electric vehicles in the USA in 2022, well ahead in this market of Ford (56,464 sales), Chevrolet (36,245 sales), Kia (28,506 sales), Hyundai (26,826 sales) and Volkswagen (19,665 sales). Tesla grabs two-thirds of the US BEV market in 2022, but it held more than 70% in 2021, as the offer has expanded in 2022 in the BEV category among all carmakers.
- Among the Premium carmakers and all motorisations included, Tesla (484,351 sales) is ahead of BMW (327,929 sales) for the first time. Mercedes (269,511 sales), Lexus (260,668 sales), Audi (184,279 sales) and Cadillac (133,521 sales) follow. Tesla therefore sells 3.5 times more than Cadillac. Tesla has 22% of the US market for Premium brands in 2022, compared to 20% in 2021, thanks to a 42% increase in sales in 2022 compared to 2021, due to the ramp-up of the Model Y.
- By model within the US BEV market, the Tesla Model Y (228,312 sales) and Model 3 (196,503 sales) largely dominate their competitors. In third place, the Ford Mustang Mach E did no better than 38,469 sales. It is closely followed by the Tesla Model X (33,081 sales) and Model S (26,455 sales). The Chevrolet Bolt (25,743 sales), Hyundai Ioniq 5 (22,560 sales), Kia EV6 (20,072 sales), Volkswagen ID4 (19,665 sales) and Rivian R1T (13,148 sales) follow. The Ford F-Series Lightning was sold at just 12,804 units last year, putting it in eleventh place among the best-selling electric models.