Jeep is the leading brand of the Stellantis group in the USA
- The Jeep brand is derived from the former Kaiser-Willys brand. Acquired by AMC (American Motors Corporation) in 1970, it came under the control of Renault in 1982 before being sold to the Chrysler group in 1987. Integrated into the DaimlerChrysler group in 1998 along with the Chrysler, Dodge and Plymouth brands, it was bought by Fiat in 2011 to form the Fiat-Chrysler group with the Chrysler and Dodge brands (Plymouth having disappeared in 2001).
- Considered by the former boss of Fiat-Chrysler, Sergio Marchionne, as the brand of the Chrysler group with the greatest potential, Jeep benefited from strong development in North America thanks to a substantial enlargement of the range and strong development elsewhere due to a presence in Europe, South America and China. Even if the establishment in China failed, the global distribution of Jeep continued to increase from 2010 to 2018, going from 450,000 units to 1,600,000 units in 2018, one of the strongest growth rates recorded by an American brand over the past twenty years. In 2022, global Jeep sales are still nearly 1,400,000 units.
- The Jeep brand, which only produces SUVs, has certainly benefited from the strong development of SUVs around the world. Sergio Marchionne had anticipated the brand's strong potential as early as 2011. In 2023, Jeep will remain in the SUV segment by entering the era of electrification with battery electric models such as Avenger, Recon, Wagoneer S, and plug-in hybrids as Renegade PHEV, Compass PHEV, Wrangler PHEV, making Jeep the most advanced American brand in terms of electrification.