The difficult sales debuts of the new Renault Kangoo
- Renault has decided to launch two light commercial vehicles in 2021 to replace the Renault Kangoo (N1-1 segment) whose origins date back to 2007 and which was restyled in 2013. The Renault Kangoo was produced in 1.9 million units between 2007 and 2020, i.e. 135,000 units per year. The two light vehicles launched in 2021 are:
1. a new generation of Kangoo designed in partnership with Mercedes (for the launch of the new Mercedes Citan).
2. a new van cheaper than the new Kangoo and based on the old Dacia Dokker utility vehicle which was very little sold in Europe.
- The two models, which are quite similar aesthetically speaking, are therefore aimed at two different clienteles. When we look at the sales curve of the two models, we can see that the two new models represent a sales volume comparable to that of the old Kangoo and that these two new models are selling about as much one as the other. another in Europe, which means sales of the Kangoo have been practically halved. The Renault Kangoo as such therefore had a difficult start to its commercial career, since the Renault Express took on a good part of its clientele. The only consolation for the Renault Kangoo, this model is also available under the Mercedes brand (Citan) and under the Nissan brand (Townstar). In 2022, the Mercedes Citan was produced in 26,659 units and the Nissan Townstar in 11,323 units, to be compared to the 68,316 Kangoo and 72,448 Express manufactured the same year, the Kangoo in Maubeuge (France) and the latter in Tangier ( Morocco).