The Swiss market increases by 11.7% in 2023 compared to 2022
- The Swiss passenger cars market experienced a small recovery in 2023, of around 11.7% compared to 2022, with a volume of 252,214 passenger cars registered compared to 225,934 in 2022, 238,480 in 2021 and 236,828 in 2020. However, the catch-up of missed sales the years 2020 to 2022 remains very partial, since the market was above 300,000 units between 2011 and 2019. The year 2024 should see logically a further small increase in the Swiss market, without reaching 300,000 units.
- Sales of BEVs represented 20% of the Swiss market, which places Switzerland between the Scandinavian countries (more than 30% of the market) and the countries of the South and East (less than 10% ).
- Switzerland is at the level of Austria (19%) and Luxembourg (21%), scoring better than France (17%), Great Britain (17%) or Germany (18%), but lower than the Netherlands (30%).
- By carmaker, the Volkswagen group remains by far the Swiss market leader in 2023, with 35% of market share, ahead of the two German premium carmakers BMW (10% market share) and Mercedes (8% market share), showing the strong German presence in the Swiss country (53% market share).
- The Stellantis group is between BMW and Mercedes, with 9% of the market, ahead of its competitor Renault (7% of the market). Japanese and Korean carmakers, as well as Tesla, follow these five leaders at a distance.