BMW Group to sell 2.45 million vehicles in 2024
- The BMW Group sold 2,450,804 vehicles worldwide in 2024, 4% less than in 2023. The BMW brand sold 2,200,177 vehicles (-2.3%), thus maintaining its global leadership in the Premium category, with BMW well ahead of Mercedes (1,983,400 sales) and Audi (1,671,200 sales).
- The other two BMW Group brands performed more poorly than the BMW brand, with the Mini brand selling just 244,915 vehicles last year, down 17.1% from 2023, following a laborious transition from the old Mini to the new Mini. In addition, the late start of the electric Mini in China disrupted all Mini deliveries until the third quarter of 2024. The Rolls-Royce brand delivered 5,712 vehicles last year, down 5.3% from 2023. This is half as many as its rival Bentley.
- The BMW Group sold 426,594 battery electric vehicles (BEVs) last year (17.4% of the group's total sales), up 13.5% compared to 2023. The carmaker also sold 166,621 PHEVs last year.
- By geographic area, Europe remains BMW's leading market, with 923,202 units (+1.0% compared to 2023), ahead of China, with 625,091 units (-16.0% compared to 2023) and the United States, with 384,658 units (-0.7% compared to 2023).
- BMW plans to boost its sales in 2025 thanks to its new “Neue Klasse ” design unveiled in the second half of the year on the new iX3.