Chery is making strong progress in Europe under several brands
- Chinese carmaker Chery is making strong progress in Europe, operating in 30 countries (EU + UK + Switzerland + Norway) under several different brands, including DR (18,000 sales in the first eight months of 2025, primarily in Italy), EBRO (5,000 sales in the first eight months of 2025, primarily in Spain), OMODA (27,000 sales in the first eight months of 2025), and JAECOO (26,000 sales in the first eight months of 2025). In total, Chery sold 76,000 cars in Europe in the first eight months of 2025, suggesting a sales volume of 120,000 cars for the entire year.
- This volume places the carmaker Chery in fourth position among Chinese carmakers behind Geely (347 000 sales over 8 months 2025 including Volvo), MG (180,000 sales over 8 months 2025) and BYD (93,000 sales over 8 months 2025).
- Chery recently took over the former Nissan plant in Barcelona, Spain, to produce its OMODA and EBRO models (the latter being a former Spanish brand that had worked with Nissan). Production volume at this plant is progressing well, with plans to reach nearly 50,000 units assembled throughout 2025.
- Chery doesn't intend to stop there, as the new Omoda 4 for the European market has just been unveiled. This 4.40-meter-long B-segment SUV is available with a hybrid powertrain (1.5-liter 143 hp gasoline engine + 150 kW electric motor) or as a fully electric vehicle (150 kW electric motor + 60.9 kWh battery), competing with the Hyundai Kona and Nissan Juke. This new model will complement the European range of the Omoda 5, Omoda 7 and Omoda 9. Note: Chery 's sales growth in September 2025 is due to strong seasonal demand in the UK and the increased Chery supply in Europe.