Tesla's global sales declined by 8.6% by 2025
- The American electric car carmaker Tesla had a very poor year in 2025, with global sales falling by 8.6% compared to 2024, marking the company's second consecutive year of declining sales. According to Inovev's calculations, Tesla sold 1.636 million electric cars in 2025, compared to 1.79 million in 2024 and 1.81 million in 2023. The figures are even more catastrophic for the Cybertruck pickup truck, which the carmaker projected would sell 250,000 units per year, but only reached 18,000 sales last year, compared to 32,000 in 2024. This represents a drop of nearly 44%, and significantly less than 10% of the initial sales forecast.
- Due to the postponement of the C-segment SUV launch to 2030 and the discontinuation of the Model S and X in 2026, Tesla sales are expected to continue declining until then, perhaps reaching 1.4 million units in 2029. In the meantime, Tesla will have to try to attract customers with its already aging Model 3 and Model Y. This appears to be a delicate operation, especially given the aggressive tactics of Chinese carmakers.
- Looking ahead to 2025, Tesla sales in Europe dropped by around 28%. Facing the rise of Chinese electric vehicle carmakers, Tesla has little chance of recovering in Europe (235,000 sales in 2025 compared to 325,000 in 2024). China (-7% to 735,000 units) and the USA (-5% to 573,000 units) are also experiencing declines, and only emerging markets like South Korea and Turkey are keeping the carmaker afloat. But even there, competition is emerging, and the situation could reverse in the medium term.