Avatr is the premium electric brand of the Changan group
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Avatr is the premium electric brand of the Changan group
- Avatr (pronounced Avatar), a subsidiary of the Changan Group, the fourth-largest Chinese carmaker after BYD, Geely, and Chery, was created in 2021 as a brand specializing in luxury or premium electric vehicles. For the first 11 months of 2025, Changan produced 107,875 Avatr vehicles in China, with no units exported to 30 European countries (EU + UK + Switzerland + Norway), but 1,000 units exported to Russia.
- In 2018, Changan sought to create, in partnership with NIO, a company dedicated to developing luxury and technologically advanced electric vehicles. To this end, a joint venture named Changan-NIO was established, with equal shares (50/50). However, this partnership ultimately failed, as NIO withdrew from the alliance in 2020. Changan then partnered with battery carmaker CATL, and in 2021, the Changan-NIO company was renamed Avatr Technology and began car production in 2022. From 2024, it was able to benefit from Huawei 's help in the field of infotainment.
- The current range consists of four different models : Avatr 06 (D segment sedan, BEV/REEV, 4.85 m long, 37,863 units over 11 months 2025), Avatr 07 (D segment SUV, BEV/REEV, 4.82 m long, 46,676 units), Avatr 11 (D segment SUV, BEV/REEV, 4.88 m long, 5,973 units) and Avatr 12 (E segment sedan, BEV/REEV, 5.02 m long, 17,363 units).
- Avatr brand has been steadily growing since 2022. Its production volume in China increased from 757 units in 2022 to 26,407 in 2023, and 64,303 in 2024. The 2025 volume is projected to increase significantly based on figures from the first 11 months and is estimated at approximately 120,000 units.
Zeekr is the premium electric brand of the Geely group
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Zeekr is the premium electric brand of the Geely group
- In our Auto-Analyses, we presented a quick study of several Chinese carmakers with their range of cars currently marketed in China, such as BYD, MG, Polestar, Leapmotor, and Xpeng. Here is a continuation of the quick study of several other Chinese brands.
- Let's start with Zeekr (pronounced Zeeker), a subsidiary of the Geely Group, the second-largest Chinese carmaker after BYD. The Zeekr brand was created in 2021 as a brand specializing in luxury or premium electric vehicles. In the first 11 months of 2025, Geely produced 193,164 Zeekr vehicles in China, of which 4,000 were exported to 30 European countries (EU + UK + Switzerland + Norway) and 3,000 to Russia.
- The current range consists of seven different models: Zeekr 001 (E-segment SUV, BEV, 4.97 m long, 36,072 units over 11 months to 2025), Zeekr 007 (E-segment sedan, BEV, 4.86 m long, 43,424 units), Zeekr 009 (E-segment MPV, BEV, 5.21 m long, 20,564 units), Zeekr X (C-segment SUV, BEV, 4.45 m long, 7,976 units), Zeekr 7X (D-segment SUV, BEV, 4.82 m long, 69,664 units), Zeekr 9X (E-segment SUV, PHEV, 5.24 m long, 15,217 units), Zeekr MIX (C-segment MPV, BEV, 4.69 m long, 247 units).
- Zeekr brand has been steadily growing since 2021. Its production volume in China increased from 6,190 units in 2021 to 72,062 in 2022, 123,077 in 2023, and 225,292 in 2024. However, the 2025 volume appears to be slightly down based on figures from the first 11 months. It is estimated at approximately 210,000 units.
The market share decline of foreign carmakers in China continues
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The market share decline of foreign carmakers in China continues
- The contraction of the market share of foreign carmakers in China is hitting almost every brands and has remained constant for several years.
• Among the 14 foreign groups that produce passenger cars in China, the VW group remains the leader but its market share has fallen from 10.0% in 2024 to 8.6% in 2025. This group is among those that are declining the most in volume in 2025 (-98,000 units over 11 months).
• The Toyota group is the second largest foreign carmaker in China, whose market share has fallen from 5.5% to 5.2% but with a sales volume that has nevertheless increased by 72,000 units over 11 months compared to 2024.
• The third foreign carmaker in China is the American company Tesla, whose market share fell from 3.4% to 2.8%, with sales volume down by 68,000 units compared to 2024.
• The fourth foreign carmaker in China is the Japanese company Honda, whose market share fell from 3.2% to 2.2%, with sales volume down by 184,000 units compared to 2024. It is the foreign carmaker that has declined the most in 2025.
• The fifth foreign carmaker in China is the Japanese company Nissan, whose market share fell from 2.4% to 2.0%, with sales volume down by 30,000 units compared to 2024.
• The sixth-largest foreign carmaker in China is the GM Group , whose market share has increased from 1.8% to 2.0%, with sales volume projected to rise by 125,000 units compared to 2024 (volumes from Wuling and Baojun, owned by SAIC, were not included). It is the foreign carmaker with the largest projected growth in 2025.
• Next are BMW, whose market share fell from 2.3% to 1.8%; Mercedes, whose market share fell from 2.2% to 1.6%; Hyundai-Kia, whose market share fell from 1.6% to 1.5%; Ford Group, whose market share fell from 1.3% to 1.1%; Mazda, whose market share remained stable at 0.3%; and Stellantis, whose market share fell from 0.3% to 0.2%.
- Overall, foreign brands lost 4% market share in China between the end of November 2024 and the end of November 2025.
Inovev forecasts 50,000 Mercedes GLB units per year in Europe
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Inovev forecasts 50,000 Mercedes GLB units per year in Europe
- Mercedes has unveiled the second generation of its C-segment SUV, the GLB, now available in mild-hybrid and battery electric versions (formerly known as the EQB). Unlike the previous generation, the new GLB will be produced entirely in Kecskemét, Hungary, for both its combustion engine and electric versions. This represents a kind of relocation of production, as the previous Mercedes GLB was production in Mexico and exported to Europe. In the first 11 months of 2025, 20,000 GLB and 30,000 EQB were sold in Europe, with the electric version outselling the combustion engine version.
- The new Mercedes GLB, which measures 4.73 m long (+10 cm compared to the old GLB) and 1.86 m wide (+3 cm compared to the old GLB), is based on the same MMA (Mercedes Modular Architecture) platform as the recent CLA.
- The GLB's mild-hybrid (MHEV) engine is derived from the CLA. It's a 1.5-liter turbocharged four-cylinder gasoline engine, available in 136 hp, 163 hp, or 190 hp versions, paired with a small 30 hp electric motor (48V system). A diesel engine is not offered on this model.
- The electric version also comes from the CLA. It consists of an electric motor developing either 272 hp or 354 hp, coupled with an 85 kWh NMC battery or a 58 kWh LFP battery in the entry-level version (800 V system) allowing a range of over 600 km according to the WLTP cycle.
- Inovev is forecasting 50,000 units per year of the new Mercedes GLB in Europe, with 40% being internal combustion engine versions and 60% electric versions. The model will also be produced in China and Mexico to meet local demand.
Turkish carmaker Togg launches its second model: the T10F sedan
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Turkish carmaker Togg launches its second model: the T10F sedan
- Following its battery electric T10X D-segment SUV, launched in Turkey in 2023 and in Europe in 2024, Turkish carmaker Togg has launched its second battery electric model: the T10F sedan, also in the D segment. The Togg T10F, whose "T" refers both to Turkey (the country where the car is produced) and to the Togg brand (established near Istanbul in 2018 from a company specializing in lithium-ion battery manufacturing), will be produced at Togg 's Gemlik plant in Bursa province, on Turkey's west coast. Togg is Turkey's first major national electric vehicle carmaker, supported by the Turkish government. However, it is not the first Turkish-designed and produced car, as it was preceded by the Anadol in the 1960s.
- This second Togg T10F model is a sedan 4.83 m long and 1.88 m wide, equipped with an electric motor of 210 hp (160 kW) or two electric motors joined together totaling 420 hp (320 kW), coupled to a 52.4 kWh LFP battery or an 88.5 kWh NMC battery allowing a range of 623 km according to the WLTP cycle.
- While the production volume of the T10X SUV reached 20,000 units in 2023, 30,000 in 2024 and 28,000 in 2025, that of the T10F sedan could reach 30,000 units per year from 2026, compared to 10,000 in 2025.
- Togg plans to launch three more models between 2026 and 2030, a B-segment SUV (T8X), a B-segment coupe SUV (T8CX) and a C-segment minivan (T10V).
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