Wey is the premium brand of the Great Wall group
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Wey is the premium brand of the Great Wall group
- Wey is a luxury or premium car brand owned by Great Wall Motors, the fifth-largest Chinese automaker, after BYD, Geely, Chery, and Changan. Founded in 2016, the brand primarily produces SUVs and minivans. Its name is derived from the first name of Great Wall Motors' founder, Wei Jiangjun . In 2018, Wey unveiled its first all-electric model. In 2022, Wey announced its arrival in Europe.
- Today, the Wey range consists of five different models: Wey Latte (C-segment SUV, Thermal gasoline 1.5 or 2.0 available, 4.67 m long, 0 units produced in China in 2025) known as Wey Coffee 02 in European markets, Wey Mocca (SUV segment D, Thermal PHEV, 4.88 m long, 2,174 units over 11 months to 2025) known as Wey Coffee 01 in European markets, Wey Macchiato (C segment SUV, F-HEV 1.5, 4.52 m long, 0 units in 2025), Wey Lanshan (E-segment SUV, PHEV, 5.16 m long, 37,746 units), Wey Gaoshan (E-segment MPV, PHEV, 5.05 m or 5.40 m to choose from, 51,840 units).
- Wey brand, which names its models after coffee specialties (Coffee, Macchiato , Mokka, Latte), has experienced ups and downs, with 86,427 units produced in China in 2017, 139,486 in 2018, 99,943 in 2019, 78,500 in 2020, 142,951 in 2021, 36,381 in 2022, 41,602 in 2023 and 54,728 in 2024. In 2025, it doubles its production volume, with 91,760 units in the first 11 months of 2025, which suggests a volume of 100,000 units for the whole year. It is noticeable that this Premium brand has much more success with its larger models than with its more compact models.
IM Motors is the premium brand of the SAIC group
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IM Motors is the premium brand of the SAIC group
- The IM Motors brand (“Intelligence in Motion”) was created in December 2020 by the SAIC group – which produces Volkswagen, Buick, Chevrolet, and Cadillac vehicles under license, but also owns its own brands such as MG, Maxus, and Roewe, the last vestiges of the defunct British MG-Rover group – in partnership with the Chinese technology companies Zhangjiang Hi-Tech and Alibaba Group. SAIC is also the majority owner of the Chinese brands Baojun and Wuling .
- IM Motors is the luxury or premium brand of the SAIC group, specializing in battery electric vehicles, which presented its first models in 2021. In 2023, SAIC and Audi announced their partnership under which SAIC will provide the ADP platform used by the premium brand IM Motors for future battery electric Audi models produced in China.
- Today, the IM Motors range comprises five models, including two sedans (L6, L7) and three SUVs (LS6, LS7, LS9): L6 (D-segment sedan, BEV, 4.93 m long, 19,619 units produced in China over 11 months to 2025), L7 (E-segment sedan, BEV, 5.10 m long, 105 units), LS6 (D-segment SUV, BEV or PHEV, 4.90 m long, 48,729 units), LS7 (E-segment SUV, BEV, 5.05 m long, 547 units) and LS9 (E-segment SUV, REEV, 5.28 m long, 3,388 units).
- IM Motors' production volume was 72,388 units in the first 11 months of 2025, which suggests a volume of 80,000 units for the whole year, compared to 65,393 in 2024, 38,442 in 2023, 6,202 in 2022 and 269 in 2021.
- IM Motors is one of the smaller Chinese premium carmakers, but the position of each is likely to change significantly in the coming years, as this premium market has not yet reached maturity.
Market share of Chinese carmakers in Europe (30 countries) in 2025 with Volvo: 8.4%
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Market share of Chinese carmakers in Europe (30 countries) in 2025 with Volvo: 8.4%
The EU-India agreement will reduce taxes on European cars imported into India
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The EU-India agreement will reduce taxes on European cars imported into India
- The trade agreement between the European Union and India aims, among other things, to reduce import duties on European cars from 110% to 40% initially, and then to 10% subsequently. European cars will therefore see their prices decrease by approximately 25% initially, and again by approximately 25% subsequently, representing a total price reduction of 50% for these cars, which are currently subject to a 110% tariff. Conversely, since European duties are currently set at 10% on imported Indian cars, no tax reduction is planned for them.
- The Indian market is currently dominated by small cars (A and B segment vehicles account for 64% of total sales), with the Japanese carmaker Suzuki holding 41% of this market. The few imported cars (approximately 10,000 per year, half of which come from Europe and are primarily BMW, Mercedes, and Audi) are mainly premium vehicles. This is because the wealthiest classes in India can afford the 110% surcharges on already expensive high-end cars, but the middle class cannot afford standard cars from mainstream carmakers, many of whom also produce in India, such as Renault or Citroën.
- However, there is relatively high demand in India for high-end cars, but a large portion of the market cannot afford them due to prohibitive prices. Lower taxes on these cars will allow this premium market to grow in India. The carmakers that stand to gain the most will be the premium brands, primarily BMW, Mercedes, and Audi, with sales capped at 250,000 per year by the agreement. This translates to approximately 80,000 additional sales for each of these three carmakers in the long term.
Market share of Chinese carmakers in Europe (30 countries) in 2025 without Volvo: 6%
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Market share of Chinese carmakers in Europe (30 countries) in 2025 without Volvo: 6%
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