Fiat has ambition to sell 500,000 cars in China in 2015
- Fiat, which has finalised a JV with GAC (Guangqi Automotive Corporation) last year, has ambition to sell 500 000 cars in China in 2015.
- The Viaggio model (based on the Dodge Dart, and therefore on the Alfa Giulietta) knows indeed a success going beyond manufacturer’s expectations (15 000 sales after six months on the market).
- The objective of 500 000 sales in 2015 will be however difficult to reach. It is to be noted that it took three years to other carmakers ( in particular Volkswagen, GM, Hyundai, Nissan, Toyota or Honda) to reach such a volume.
- Fiat comes last in a highly competitive and very crowded market.