4 manufacturers make 75% of the Brazilian market

- The Brazilian market is historically very concentrated because four carmakers share 75% of the market:

Fiat = 24%
Volkswagen = 23%
GM = 19%
Ford = 9%

- Coming later, the two French carmakers (Renault and PSA) are in ambush behind the four leaders.


- The Japanese, Korean and Chinese carmakers are behind the French ones in term of market share.


- Finally, Premium manufacturers (BMW, Mercedes, Volvo) take a very marginal position.

 

49-8

 


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