The British Aston Martin becomes Italian
-The Italian investment fund “Investindustrial” announced that it has acquired 37.5% stake in Aston Martin for 190 million euros . With this investment, which will pass through a reserved capital increase, the fund run by Andrea Bonomi becomes the main shareholder of the British manufacturer.
- The Italian fund’s offer won against Mahindra’s one (Mahindra had also the objective to buy the brand).
-Through this agreement, Aston Martin will be able to invest 625 million euros in new models and a technology program during the next five years.
-British brand was in dire need of this cash to be in good position in competition with its major rivals, which all belong to large groups, such as Lamborghini and Bugatti (Volkswagen), Ferrari and Maserati (Fiat).
-In the first nine months of 2012, sales of Aston Martin declined nearly by 20% to 2,520 units. At this rate, 3,500 units can be expected to be sold on the whole year 2012. The manufacturer had sold 4,200 cars in the world in 2011 and 6800 in 2007.
