For the first time in 12 years, PSA has sold less than 3 million vehicles
- For the first time in 12 years, PSA has sold less than 3 million vehicles (PC + LUV) in 2012: 2,965,000 against 3,550,000 in 2011, representing a decrease of 16.5 %.
- The French carmaker sales fell significantly: 272,000 complete vehicles and 313,000 CKD (Completely Knocked Down) vehicles less in 2012 versus 2011. A major cause is the stop of CKD supply to Iran (which is the main component of the overall CKD production reduction (-68.3 % in 2012 versus 2011).
- As for sales of complete vehicles, results are mixed: - 14.8% in Europe, + 4.0% in Russia, - 12.9% in Latin America, + 9.1% in China, + 14.7 % in the rest of the world.
- In spite of the overall decline of the Group, PSA has nevertheless some assets, in particular:
- The development of its strategy toward upper range models (DS range, range Hybrid4) with the objective of higher selling prices and increased profitability.
- The good positioning of 208 as the second best B-segment sold vehicle in Europe 208 in the second half of 2012.
- In 2013, a relaunch of the European market seems unlikely. PSA group counts on a growth in Russia and China (expanding markets).
Data source: File #52 - Registrations in Europe by make and model