Probability is low for German market to reach again its peak level
- The German market maintained a high level between 2000 and 2008 (between 3 million and 3.5 million cars each year).
The scrapping bonus installed in 2009 revived the sales momentarily. The market reached 3.8 million units in 2009.
The scrapping bonus installed in 2009 revived the sales momentarily. The market reached 3.8 million units in 2009.
- In 2010, the German market has logically been adversely affected by the stop of the scrapping bonus. Sales have not exceeded 2.9 million units.
- In 2011, the German market returned to a level close to the one before the scrapping bonus (3.2 million units).
But a poor economy and demography factors specific to Germany (more deaths than births) lead the market to decrease down to 3.1 million units in 2012. A fall down to 3 million in 2013, and less than 3 million in the following years, can be expected.
But a poor economy and demography factors specific to Germany (more deaths than births) lead the market to decrease down to 3.1 million units in 2012. A fall down to 3 million in 2013, and less than 3 million in the following years, can be expected.
- Carmakers: the VW group confirms its clear leadership position with sales well ahead of BMW’s and Daimler’s. The two U.S. carmakers GM and Ford lose market share each year . By itself, the VW group occupies 38% of the German market in 2012 against 36.5% in 2011.