Mitsubishi launches the Space Star
 

Best known for its 4WD vehicles (Pajero) and SUV (Outlander), Mitsubishi nevertheless also market A and B segment vehicles. The Japanese manufacturer confirms its positioning in lower range segment with the launch of the new Space Star, whose price, size and performance define it as a A segment model.


The 3.71 m long and 5-door sedan fits between the mini-urban vehicles (segment A) and  small bi-usage city-road vehicles (segment B). Light (845 kg), the Space Star is equipped with only one engine, a 3-cylinder gasoline engine.


Significantly smaller than the Colt (3.71 m against 3.88 m), the Space Star replaces it on all worldwide markets. While Colt was produced in the Netherlands and Japan, the Space Star will be produced in a low-cost country: Thailand. The manufacturer expects to sell between 100,000 and 150,000 vehicles per year.


It is to be noted that the Colt sales have dropped dramatically in recent years, from 102,000 units produced in 2005 to 83,000 in 2008 and 14,000 in 2012. This fall prompted Mitsubishi to change the model positioning and name (even though it existed since 1962).

  13-11-9

  

Inovev platforms  >
Not yet registered ?
By keeping on browsing, on this site, you accept the use of cookies and TCU (Terms and Conditions of Use) of Inovev site (www.inovev.com)
Ok