- Kazakhstan (former USSR republic which became independent in 1991) enjoys a favorable economic environment:                 the country which has 17 million inhabitants has an economy mainly based on oil exports, which account for 56% of its exports. This fast developing country (5% average since 2010) holds 3% of global oil reserves and aims to become one of the top five exporters in the world.

- The automobile market (PC) of Kazakhstan has doubled between the first quarter of 2012 and the first quarter of 2013, from 13,464 to 25,382 units of passenger cars. Over the whole year 2013, it could raise up to 150,000 units in 2013 and 280,000 units in the medium term. In 2012, the market represented 95,313 vehicles (PC), two times more than the previous year.

- Avtovaz (Renault-Nissan group), which owns 40% of the market, is well ahead of its competitors, especially because the carmaker assembles vehicles locally.

- Three models hold more than one third of the market: the LadaPriora and the Lada Samara and the Daewoo Nexia. Fourth, there is the LadaGranta, followed by the LadaNiva, the Hyundai Accent (made in Russia), the Toyota Camry (made in Russia) and the Kia Cerato (Made in Russia).