Tesla develops itself on the premium segment of electric vehicles
- Among the new carmakers that have created themselves in order to penetrate the electric car market , Tesla diffirenciates itself by tackling the electric car market with premium vehicles.
- Tesla is positioned as from the start as a specialist in electric vehicles with a a 100% electric sporty Roadster . This model sold at one thousand copies per year for nearly a decade.
- The arrival of the S Model sedan boosted the brands sales in 2012. This model sold between 60,000 and 100,000 dollars depending on the power and finishing addresses both the E segment cars and F segment cars.
- In 2012, 3,000 S Model sedans have been sold worldwide and the manufacturer expects 20,000 sales in 2013. To achieve this, Tesla will open several concessions in China, the first of which will open this year in Beijing.
- The launch of the X Model next year is expected to boost sales of the manufacturer. Tesla's offer will therefore be enriched while many manufacturers of electric cars have gone out of business or are experiencing serious financial difficulties: Aptera, Coda, Fisker, Think, etc ...
- The first profits announced by Tesla seem to confirm its approach to market electric vehicles. The question is whether the California manufacturer will be able to develop its offer for larger volumes.
Data source: File #55 - Registrations in the World by makes
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