Chevrolet does not compensate for Opel's loss in the European market
- In Europe, the GM group sells vehicles under the Opel (Vauxhall in Britain) and Chevrolet brands. The Opel brand has seen its sales fall by 5.3% in Europe in the first four months of 2013 (compared to the first four months of 2012), to 279,409 units, its market share stays stable at 6.7% .
- The Chevrolet brand was unable to compensate for this loss since its sales in Europe fell by 32.7% in the first four months of 2013 (compared to the first four months of 2012) to 45,706 units, its market share falling from 1.5% to 1.1%.
- The Chevrolet brand should benefit from the rising demand for smaller, affordable cars, but it was adversely affected by an aging range. Spark Sales (segment A) and Aveo (segment B), which represent nearly half of the volume of Chevrolet on the European market, decreased by 37% (to 12,245 units) and 44% (to 10,235 units) between January and April. The Chevrolet Trax (mini SUV) has not brought a real boost to the brand.
- It is estimated that sales of Chevrolet in the European Union should continue to decline until 2016, when the Spark, Aveo and Cruze will be replaced. These sales would then go back to 200,000 units, after falling to 148,000 units in 2015. The brand sold 172,000 cars in Europe last year (- 3% compared to 2011).
Data source: File #55 - Registrations in the World by makes
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