The Fiat 500 overtook the Mini in the USA in the first half of 2013
- Against all odds, the Fiat 500 saw its sales exceed those of the BMW Mini in the United States during the first half of 2013: 21,612 units against 21,079. Let us recall that in 2012, on this market 66,123 Minis and 43,772 Fiat 500, and in 2011 57,511 Minis and 19,769 Fiat 500.
- The Mini arrived on the market in 2002, while the Fiat 500 arrived in 2011. The Mini seemed invincible because it corresponded to a demand claiming a small luxury car, attractive, well finished and efficient. Nearly 500,000 Minis were sold on the market between 2002 and 2012, the U.S. represents one of the main markets for this model made in England at Cowley (near Oxford).
- While in 2011, the Fiat Group acquired the majority of the Chrysler Group after the collapse of the American carmaker in 2009, it decided to sell the Fiat 500 in the United States to counter the Mini. This bet was not a foregone conclusion because Fiat had not sold many cars on the market for a long time, did not have a premium image like BMW or Mini and as a result, shoving the Mini under these conditions was a gamble.
- Finally, sales of the Fiat 500 managed to exceed those of the Mini in the first half of 2013, only two years after its arrival on the market, which can be considered a performance both unexpected and spectacular.
Data source: File #55 - Registrations in the World by makes
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