Nissan launches The Datsun Go a new generation of Datsun
- The Datsun was formerly the car brand of the Nissan group. It disappeared in 1981, the Group's management had decided to sell these cars under the Nissan brand.
- In 2013, Nissan relaunches within the Datsun brand by marketing the Go, a cheap vehicle designed primarily for emerging countries, including India, Indonesia, South Africa and Russia.
- The Nissan Datsun is supposed to play the role of Dacia within Renault. Based on the platform and engine of the Nissan Micra, the The Datsun Go manufactured in India will address first low-priced cars like Maruti-Suzuki Alto/800, Honda Brio, Hyundai Santro, Toyota Etios, Ford Figo, Mitsubishi Space Starand the Dacia Sandero ...
- These cars from segments A and B represent 80% of sales in India. Maruti alone accounts for 45% of sales in India, while Renault-Nissan holds only 2% but seeks 10% by 2016, thanks to the The Datsun Go, better positioned in this market than a Nissan Micra or a Dacia Sandero (more expensive and larger ).
- The Datsun Go (whose price is 400,000 rupees, equivalent of 5,000 euros) and is scheduled to be sold in the hundreds of thousands of copies, thus counteracting the plan of the Tata Nano which had also failed ... Nissan will built it in its plants in Chennai that will have no problem of production capacity since the plant was from the outset generously sized.
Data source: File #10 - Start of Production (SOP) of new and modified vehicles in Europe
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