Chery launches two new sedans the Arrizo 3 and Arrizo 7
- Chery has launched its new mass market models in China in order to increase volume of sales, Arrizo 3 (which replaces the Chery A2) and Arrizo 7 ( Chery A3 version). With these two sedan models (bodywork with prominent boots), the Chinese carmaker hopes to boost it sales. Indeed, the brand sold 297,803 cars in China in the first eight months of the year, down by 16.2% compared to the first eight months of 2012.
- Chery is one of the only independent Chinese carmakers (with FAW) to lose shares on its domestic market in 2013, while the Chinese market as a whole grew by 13.1% during the first eight months of the year.
- The most obvious explanation for this phenomenon is that the Chery range is not considered as competitive as other Chinese carmakers, who work with foreigners (JV) or independent ones.
- The model Arrizo 7 has recorded over 5,000 orders per month since its launch this summer, but the limited production capacity for this model of Chery impacts deliveries (to 2000 units per month). In addition the sedans Arrizo 3 and Arrizo 7, Chery will launch by the end of this year the Tiger T21 model. These three vehicles (known as "The Three Musketeers" ) should not only boost sales but also improve the image of Chery.
- These models can be manufactured in Chery factories outside of China.
