Geely expects 800 000 Volvo sales worldwide in 2020
- The Chinese carmaker Geely, owner of Volvo since 2010, wants to make the Swedish premium brand a brand that can compete with the entire range of BMW, Audi and Mercedes.
- Geely hopes to double the sales of Volvo, 400 000 in 2013 to 800 000 vehicles in 2020, and is counting on the development of its sales in China that still remain marginal. Geely plans indeed to sell 200 000 Volvos each year in the Chinese market from 2020 onwards (ten to fifteen times more than today). The Chinese manufacturer also plans to return to a volume higher than 100 000 sales per year in the United States (against 65 000 units per year).
- The Geely challenge is bold, since the three German premium brands sell between three and four times more vehicles than Volvo every year and that their range is far more diverse than Volvo and their reputation is clearly established throughout in the world.
- Today, the range consists of the Volvos V40, S60, V60, V70, S80, XC60 and XC90, while the range of BMW, Audi and Mercedes consist of two to three times more different body types. In China, Volvo will have to fight against these premium brands firmly established over the past ten years.
