Europe- 27: evolution by carmaker brand – 2000 to 2013
- In a European market in continuous decline since 2000, some brands have lost ground while other ones have gained market share.
- One top winner is the Volkswagen group whose all the brands have achieved excellent performances from 2007 to the current year. The brand Volkswagen has maintained its volume in spite of the crisis, and therefore increased its market share, from around 11 % to more than 12%. The brand Skoda, has doubled its market share from 2 % in 2005 to 4 % in 2013. The brand Audi has increased its market share by 40 % from 2007 to the current year. Only the brand Seat has “only” maintained its 2.4% market share.
- Another big winner is the Hyundai group whose both brands, Hyundai and KIA, have increased their sales significantly in a declining market.
- Ford and Opel have continuously decreased from 2007. Fiat has a special position. The big success of Fiat 500 lead the brand to a 7% market share in 2009 (same as in 2000) but it fell down again to 4.75 % in 2013 (same as in 2007).
- The two French carmaker groups, PSA and Renault, present a different face. In PSA group, the Peugeot brand has continuously declined since 2002 while Citroen has less decreased. The Renault brand has also strongly decreased. But in the same time, Dacia has strongly increased, as well as Nissan (both in Renault-Nissan group).
- Toyota had increased very much in the year 2005 and 2006, approaching a 6 % market share but came back in 2013 to a 4% market share (same as in 2001).
