The Ford Ka could have offspring
- Up until today, there are just two Ford Ka: A model produced and sold in Europe and an other produced and sold in Brazil. Both models have seen their sales fall by 50% between 2009 and 2013. Ford was thinking of discontinuing them, but finally the manufacturer said that it might reconsider its decision due to the launch of the Ka Concept in Brazil.
- The concept comes as a five-door hatchback car, smaller and cheaper than the Fiesta, this implies that the sale price would be close to that of low price models.
- The first production will be launched in Brazil by 2014 and marketed throughout South America, the future Ka could then be produced in India and sold throughout Southeast Asia. If Ford estimates there is a market for this type of model in Europe, it could also be produced and marketed there. The plant that would be engaged in the manufacturing of the future Ka would be the Ford factory of Craiova (Romania), where production costs are low.
- In Europe, it would replace the current Ford Ka, based on the platform of the Fiat 500, which has only three doors and is manufactured at the Fiat plant in Tychy (Poland). This model is reaching the end of its life after a quiet sales period (less than 400 000 units sold since 2008). The first generation model was produced in Valencia (Spain). 1.5 million units were sold between 1996 and 2008.
