Fiat Panda is not anymore the unrivaled leader of A Segment in Europe
 

The A segment (composed of urban cars) accounted for 10%  of European market in 2012. It reached a peak in 2009 ( pushed  by scrapping bonuses).


The Fiat Panda, first in its segment, experienced a significant slowdown of its sales, after increasing between 2004 and 2010 (increase pushed by  scrapping  bonuses.) Italy , which represents the first market of the Panda, has indeed collapsed since 2010 (it lost 35% of its volume between 2009 and 2012). The Fiat 500, launched in 2007, has also competed with Panda. It is positioned at the second place in the A segment in 2012.


The Volkswagen Up, launched in 2011, took in 2012 the third place, ahead of the Renault Twingo(fourth), which was the first between 2000 and 2003. This model is at the end of its life cycle and will be replaced in 2014.


In fifth position, the Smart Fortwo achieves a honourable score given its positioning and price. It is ahead of the trio PSA-Toyota, Aygo, 107 and C1, which will be replaced in 2014.


Korean cars are not well placed (Hyundai i10: Eighth, Chevrolet Spark: eleventh, Kia Picanto: twelfth), but Hyundai has high expectations for the new i10. The model has been launched on the European market and production has just started in Turkey, place of production which comes closer to the European market.


-Ford Ka (tenth) never convinced and will be withdrawn from the market in 2015.


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