Since 2009, which manufacturers benefit from the Chinese market?
- The Chinese market has increased dramatically since the early 2000s, after decades of confidential sales. It is interesting to compare the evolution of the market share of the leading manufacturers in recent years, to see which ones are taking the head.
- The first observation is market share decline of independent Chinese manufacturers between 2009 and 2013. They have lost 4 points against foreign competition (where local production is made with Chinese producers through JV).
- Among foreign competition, the largest beneficiaries are the VW group that gained 4 points, the GM group that gained 2 points, the Ford group that gained 2 points and the Hyundai-Kia group that gained 1 point.
- Other manufacturers have lost influence since 2009: GM-Wuling lost 1 point, Toyota has lost 1 point, Honda has lost 2 points. PSA and Renault-Nissan stayed stable since 2009, they have neither lost nor gained points.
- It is not only the increase of SUV sales in China, that created this new market situation, it is simply the dynamics related to of each manufacturer a more or less attractive offer that makes the difference.
- it is expected that further changes will occur in the coming years because the Chinese market has not yet stabilized its market share. Moreover, a possible intervention of Chinese authorities in favour of 100% Chinese manufacturers could change the situation.
