USA market segmentation
 

The outline of car market segments in the USA is slightly different from that of Europe. First, the SUV (off-road leisure vehicles), CUV (crossover), MPV (minivans) and pick-up vans are included in the category of LCV (Long commercial vehicles) while in Europe only pick-up vans are included in the LCV segment which consists mainly of small vans.


On the other hand, specific car market segments were created in the United States (small saloons, saloons, intermediate, full size and luxury) but they can be compared to European car market segments B, C, D, E, F.


This enables us to compare the market segmentation of the U.S. and Europe, with one final clarification: Inovev includes CUV (crossover) in the SUV segment, because the distinction between SUV and CUV is difficult.


In the United States, SUVs are far ahead of all other segments.  The market share went from 25% in 2000 to over 30% in 2013. Segment D (midsize sedan) is in second place and has also increased but more slowly than SUVs. Segment C (compact sedan) is third and has also progressed over the period. It overtook the market share of pickup vans, the pick-up van segment  is the segment that has declined the most.


Segments E (full size) and MPV (minivans) have declined significantly since 2000 (a loss of 5 points for each segment) whereas segment share of cars long abandoned has resurfaced: segment B (semi-compact sedans) which gives a new vision of the needs of American driver (economical cars and small urban trips).


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