In Europe segment A is expected to grow in 2014-2015-2016
 

Segment A is expected to increase during 2014-2015-2016 in Europe particularly depending on the arrival in the market of new products such as the Renault Twingo, Smart Fortwo, Citroen C1, Peugeot 108, Toyota Aygo and Ford Ka, but also thanks to the recovery (moderate) of French, Spanish and Italian markets.


"Premium" positioned carmakers consisting of the Fiat 500 and the Opel Adam is expected to grow slightly. Unless there are last minute changes, there should be no new competitors to these two vehicles for the period 2014-2015-2016, unless there is a new Smart Fortwo. The Audi (A0?) and BMW (Series 0?) could nevertheless position themselves on this segment, but for now no announcements have been made.


Thanks to the new product effect and the recovery of South European markets, segment A could regain a market share of 10% to 12% between 2014 and 2016 (without scrappage incentives), while the 12% peak in 2009 was achieved through these bonuses.


Since B-segment cars evolve in terms of size, prices and services, the usual buyers of this segment  could turn to segment A. In addition, EU regulations (consumption, pollution, access to urban centres ...) push consumers  towards  the small car market.


However, development of low cost ranges in segment B (example: Dacia Sandero) could limit the growth of cars from segment A. In fact for the price of a  segment A car, the potential buyer can acquire a simpler car with higher benefits (especially roominess).

 
14-02-9  
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