- Honda will stop marketing its Insight hybrid and CRZ hybrid models in Europe due to insufficient sales. The manufacturer sold only 1 242 Insight models in the European market in 2013, down 62% compared to 2012, and only 695 CRZ, down 66%. Since 1999, when the first hybrid models from Honda were launched in Europe, the carmaker sold just over 102 000 vehicles of this type in Europe.

- Its direct competitor, Toyota, sold over 480 000 hybrid vehicles in Europe over the same period (including 377 000 under the Toyota brand and 106 000 under the Lexus brand).

- The failure of Honda hybrid models versus Toyota may be explained by several reasons:

- Toyota launched its first hybrid model in 1997 thanks to a car positioned on a segment with a large volume of potential sales : C segment. Honda launched its hybrid two years later on a niche segment, the segment of small coupes.

- The Prius was then renewed in 2004 with upgraded amenities (segment D) while the Honda Insight was renewed in 2009 by a C-segment sedan, a completely new model.

- The Prius "Fashion" launched thanks to the second generation of the car, was particularly strong in the U.S., which boosted the image of the vehicle.

- The diversification of the Prius range (Prius, Prius +, Prius C) while Honda was limited to two vehicles (Insight and CRZ).

- In fact, Toyota invested heavily in hybrid technology and acquired a near monopoly position in this segment, which was not the case of Honda, that is currently designing a new line of hybrid cars.