- Mercedes is launching its segment C SUV named the GLA, based on the recent Class A. With a length of 4.41 meters (against 4.29 m for the Class A), it is positioned between the Audi Q3 (4.38 m ) and the BMW X1 (4.45 m), its two main competitors.

- Once the leading manufacturer of premium cars, Mercedes has gradually fell behind BMW and Audi in terms of sales, probably due to a lack of responsiveness and opportunism. Since the launch of the A-Class in 2012, Mercedes has been attempting to rejuvenate and diversify its range, which so far is successful as the A-Class has seduced 55% of customers who did not previously drive a Mercedes (Source : Daimler). In addition, this model has rejuvenated the brand's customers by almost 10 years. In 2013, Mercedes bridged part of the cleavage with BMW and Audi with global sales up by nearly 8%. Now, its C segment range (Class A, Class B and CLA) represents 45% of its global sales.

- With the GLA SUV, Mercedes drives the nail in and is able to complete the bottom of its SUV range that already consists of the  G-Class GL-Class GLK-Class and ML-Class. The GLA will be offered at a price starting at 39 000 euros. Its engines will be identical to those of the Class and CLA models. It will be produced in the Rastatt plant in Germany, alongside the Class A and Class B, and not in the Kecskemét plant in Hungary, as the manufacturer originally planned.