- The Ford Group has implemented a last attempt to save its luxury brand Lincoln, whose survival proves difficult even after the sale of Volvo, Jaguar, Land Rover, Aston Martin and the demise of the Mercury brand that might have been a competitor to the Lincoln brand. However, this hasn't changed anything.

- Lincoln ranks in tenth position among world premium brands, far behind Cadillac (7th), Infiniti (8th) and Acura (9th). The Ford luxury brand has fallen gradually from 200 000 annual sales in the years 1998-1999-2000 to only 100 000 in the years 2011-2012-2013, with most of its sales originating from North America.

- Several plans have been implemented to revive the Lincoln brand in the last fifteen years. All have failed.

- A new bailout was decided in 2014 to settle permanently in the Chinese market, the worlds first automobile market (in terms of growth) and soon to be the first premium car market. At first the models will be exported from the USA and in a second time, they will be made in China.

- For this purpose a new model was unveiled at the Beijing motor show in April 2014. a concept foreshadowing the new generation MKX crossover (segment D) was presented. The latter was only sold in North America and was launched in 2006 and restyled in 2010. This is currently the best selling Lincoln model after the MKZ sedan.