Jeep wants to double its global sales by 2018
- Jeep has set a goal of doubling its global sales by 2018, at 1.5 million units per year (against 732,000 in 2013), by taking advantage of a growth that it expects strong in Europe, South America and China.
- Currently, the brand sells its vehicles mainly in North America (490,000 in the U.S., 45,000 in Canada and 20,000 in Mexico, 555 000 vehicles in total).
- Benefiting from the introduction of the new Cherokee (D segment) and Renegade (B segment) models, Jeep could sell more than one million vehicles in 2014, in particular by developing the European, South American and Chinese markets where its existence is fragile.
- Jeep production capacities would therefore double (from 750 000 to 1.5 million units per year) with production in new plants that will be dedicated to the brand, Italy (Melfi), Brazil (Pernambuco) and China (Guangzhou).
- The new entry range model Renegade will be a key model for the Jeep growth in the world. The smaller vehicle of the brand will be produced from June 2014 in Melfi for Europe. In the second half of 2014, the Renegade will be produced in Brazil, in a new plant in Pernambuco, for the whole South American market.
- Production of Jeep models Cherokee and Renegade will start in China in 2015, under a joint venture with GAC. These models will be only produced for the local market in a first phase.
