In India, the market continues to decline in the first quarter of 2014

Vehicle sales (PC + LCV) in the Indian market continued to decline by -11% in the first quarter of 2014 to reach a volume of 790 000 units. It therefore declined even more after 2013, a year that was already negative (-10% compared to 2012).


In the leading brands in India, only Honda (+55%), Ford (20%) and Nissan (25%) saw their sales increase. Hyundai remained stable while Tata (-53%), Toyota (-56%) and VW (-69%) saw their sales fall sharply. In a declining market, Honda's share grew by 4% while Maruti-Suzuki increased (+3%) despite a slight decline in sales (-3%).


In terms of models, the TOP 10 of the market is still monopolized by Maruti-Suzuki models from segment A and B (M800/Alto/A-Star, Swift / Celerio, Dzire ...) ahead of Hyundai models i10/i20 / Eon. The strongest growth is for Honda and its City model, whose sales increased by 60%. One will note the arrival on the market of the Nissan Datsun Go which has made a good entry with nearly 3 500 units sold in the first three months. The Datsun Go (segment A), which was launched in 2013, is one of the cheapest models in the Indian market (400 000 rupees or 5 000 euros) and competes with entry level Maruti Suzuki models and Tata Motors.


Let us recall that cars from segments A and B represent 80% of sales in India. Maruti-Suzuki alone holds 45% of sales in this market. The Renault-Nissan group holds only 2% (in 2013), but seeks 10% by 2016, thanks to the Datsun Go.

 

14-17-8  

 
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