- The Fiat-Chrysler group (FCA) has planned an extensive program to revitalize the  Alfa Romeo brand, that is currently declining (target: 500 000 sales in 2020 against less than 100 000 in 2013). In the brand's re-launch program, the manufacturer focuses primarily on high-end vehicles (segments D and E). The Mito (B segment) and Giulietta (C segment) therefor seem doomed.

- The Giulietta will after all  have its offspring, which makes sense when you consider the recent history of the Alfa Romeo brand which focused on C-segment models, and if we also consider its competitors (Audi, BMW, Mercedes, Lexus Volvo) that all have C-segment models (A3, Series 1, Class A). The Mito will be the only model which won't be replaced.

- It will be more likely for Alfa-Romeo to reach 500 000 sales in 2020 with the help of a C-segment model (manufactured in Cassino, Italy), which could represent up to 100 000 sales per year.

- This program is part of a broader strategy of brand repositioning inside the FCA group. Fiat will become the entry-range brand, Dodge the mainstream brand, Chrysler will become an intermediate between mainstream and premium brands, Alfa-Romeo the premium brand, Maserati and Ferrari brands will become the super-premium brands. The Jeep brand will hold a special place, it will market all of FCA's SUV starting from entry level to Premium level. The Lancia brand will be permanently removed.