GM will stop selling Opel cars in China from 2015
- While GM has decided to remove the Chevrolet brand in Europe (excluding Russia) in favor of Opel, the U.S. giant has decided exactly the opposite in China, by removing the Opel brand in favor of Chevrolet.
- Opel is indeed much more experienced and has more retailers than Chevrolet in Europe, while it is the opposite in China.
- In 2013, Opel sold 825 000 passenger cars in Europe, while Chevrolet sold 143 000. In China, that same year, Chevrolet sold 715 000 passenger cars, while Opel sold less than 10 000 vehicles that were all imported. In Russia, sales are more evenly distributed between Chevrolet (175 000 sales in 2013) and Opel (80 000 sales), whose arrival on the Russian market is much more recent. Removing one of the two brands in this country is therefore not on the current agenda.
- As of 2015, the roles will be well defined between Chevrolet and Opel. In Russia, the two brands will coexist but in the EU only the Opel brand will be present while in China it will be the Chevrolet brand.
- It should be noted that since the 1st January 2014, Chevrolet sales in Europe were down 34% and even 74% in April, which means that the brand is already disappearing from the European continent. Only the Corvette and Camaro could continue to be sold under this brand, but in very small quantities, like the Cadillac.
