Toyota may not renew the Avensis in Europe
- While it was thought that Toyota was going to introduce the new generation Avensis at the upcoming Paris Motor Show, it seems that the segment D sedan won’t be presented after all.
- The registrations of this model produced in Britain for the European market have been declining continuously since 2004 (130 000 sales) and its replacement in 2008 did not stop this trend: 80 000 sales in 2009, 50 000 in 2012 and only 30 000 units in 2013. This model has suffered from the loss of interest of segment D sedans in Europe. This market share is benefiting to models of other manufacturers (It must be noted that Honda, Nissan and Mitsubishi no longer offer sedans from segment D in Europe).
- In addition, Toyota has in its range another segment D sedan which benefits from better broadcasting : the Toyota Prius (24 000 sales in 2013).
- Toyota's strategy to offer hybrid versions of every model in its range will no longer apply to the Toyota Avensis, which supports the assumption of its non-renewal. For example, the hybrid version of the Toyota Auris (segment C) represents more than 50% of its 105 000 sales in Europe.
- No official announcement has confirmed the model's withdrawal but the above factors lead us to believe that this model will not have any progeny. It could however benefit from a very last restyling in order to end its life cycle smoothly.
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