- In 2013, Suzuki produced 2.85 million vehicles worldwide (of which 2.66 million were sold) in 29 production sites scattered in twenty countries, but it is ultimately very dependent of two major markets : Japan (700 000 sales) and India (1 065 000 sales), which together account for two-thirds of its global sales. Suzuki therefore thinks that an extended decline of the Japanese and Indian markets could be risky for all of its activities.

- On the other hand, Suzuki withdrew itself deliberately in 2012 from U.S. and Canadian markets, as its range of small cars did not meet the demand of these markets. It must be noted that Japanese manufacturers are present mainly in segments A (62% of its production) and B (34% of its production), segments that are not popular with American clients nor with Chinese clients (for now).

- Suzuki has thus strengthen its position in Europe, where cars from segments A and B represent over a third of the market.
The Japanese carmaker aims 300 000 sales in the market by 2017, against 150 000 in 2013 and 290 000 in 2007.

- To achieve this goal, Suzuki plans to develop its range by focusing on growth segments such as SUVs and urban crossovers.
The increase in sales of Suzuki of 18% in Europe in the first four months of 2014 is mainly thanks to the recent SX4 crossover that has been an undeniable success.

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