Mitsubishi is going to supply cars for Dodge in Mexico
- Segments A and B are among the most significant segments in Mexico since they represent an annual volume of almost 300 000 sales, namely 27,5% of the global market.
- For 14 years, Dodge (FCA group) locally sold a rebadged Hyundai, the Dodge Attitude (Hyundai Accent) and a Hyundai i10 (not renamed) both from segment A and B.
- The FCA group decided to end its partnership with Hyundai in favour of Mitsubishi that will provide the model currently manufactured in Thailand and sold in South East Asia, the Attrage. This model will be rebadged under the Dodge name for the Mexican market and will be imported from Thailand.
- Dodge sold 14 250 Hyundai i10 in Mexico in 2013, while the Dodge Attitude is no longer sold since the end of 2012 (7 703 units sold in 2012).
- With this new partnership, we can estimate that the objective of Dodge is selling at least 15 000 Attrage in order to compensate for the loss of the i10. The Thai plant that will produce the Mitsubishi Attrage had a capacity of 200 000 units in 2013. Up until now it produced 155 000 Space Star (segment A) and thus could produce 15 000 Attrage for Mexico and at least 30 000 units for the South Asian market.
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