The U.S. market kept its momentum in the first half of 2014

The U.S. market kept its momentum in the first half of 2014, after rising by 7.6% in 2013, by 13.4% in 2012 by 10.3% in 2011 and by 11.1% in 2010. Let us recall that the market declined by 18.0% in 2008 and by 21.2% in 2009. As a result, in 2013 the market had almost caught up with its loss. Only a gap of -3.5% remained compared to the market in 2007.


This gap is being absorbed in 2014, since the U.S. market was up 4.3% in the first half of this year, compared to the first half of last year. It is likely to reach a volume of 16.3 million vehicles registered throughout the year, against 16.2 million in 2007.


Although the revival of the U.S. economy has affected sales, market growth is also a consequence of the many discounts granted by dealers.


In the first half of 2014, the manufacturers that increase the most were Renault-Nissan (+13%), Fiat-Chrysler (+12%) and Tata Motors (+12%). But compared to 2007, the manufacturers that increased the most are Subaru (+154%), Hyundai-Kia (+71%), Volkswagen (+61%), Daimler (+33%) and Renault-Nissan (+32%). In contrast, the  manufacturers that experienced the strongest decline are Suzuki (-100%), Volvo (-45%), Mitsubishi (-39%) and GM (-23%).

 

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