Comparison between Volkswagen and Fiat-Chrysler groups
- Some rumours expect a future purchase of the Fiat-Chrysler group (7th worldwide manufacturer) by the Volkswagen group (3rd worldwide manufacturer) . It is interesting to see in what way the two groups are complementary or not.
- The Volkswagen Group is well established in Europe (25% market share) and China (20% of the market), where its is the leader, while the FCA group is very low in both these markets (except in Italy, where it covers 30% of the market). The FCA group is very well established in North America (12.5% market share) where the VW group is low. In terms of overall sales this merger would mean that the VW-FCA Group would have 16% of the world market with 14 million vehicles and would thus become the world leader.
- By region, this merger would mean that VW-FCA is the leader in Brazil with 66% market share, the leader in Europe with a 31% market share, the leader in China with 17% market share. It would also have 13% market share in the US (3rd position).
- This merger positions the group on all segments as FCA is mostly present on segments A and B and Volkswagen is present on segments B, C, D, E and F (world leader in segments C and D).
- In terms of breakdown by make, the Volkswagen Group has mainstream (VW, Seat, Skoda) and premium makes (Audi, Porsche, Bentley, Lamborghini). The FCA group has mainstream (Fiat, Dodge), semi-premium (Chrysler, Jeep) and premium makes (Alfa, Lancia, Maserati, Ferrari). Overall, there is a real complementarity between these two groups.
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