The South African market declined by 5.4% in the first half of 2014
- The South African market VP +LCV declined by 5.4% in the first half of 2014 compared to the first half of 2013, to 308 540 units (against 326 283 last year ). The PC market reached 208 796 units against 224 082 the previous year (a decrease of 6.8%).
- This decline in registrations is mainly due to a slowdown in the South African economy, alongside increased inflation and interest rates. In addition, strong social movements cost the country financially and disrupted the South African economy.
- Over 12 months, the South African market could therefore fall around 375 000 passenger cars plus 200 000 light commercial vehicles. South Africa would remain, despite this decline, the first African market, well ahead of Algeria which should end the year at around 300 000 vehicles (PC + LCV).
- By manufacturer, the VW group (first automobile manufacturer in South Africa), remained the market leader in 2014 with 24% market share, ahead of Toyota (11%) and Hyundai-Kia (9%). The best-selling car in 2014 is by far the VW Polo (segment B) which holds nearly 15% of the South African market. This model is assembled locally in a VW factory. It is also the most produced model of the country, and obviously the most produced VW model.
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